Why customers don't answer surveys?
9 out of 10 customer surveys are left unanswered due to a number of reasons.
Time consuming
Long surveys often lose the focus of the customer, which results in survey fatigue and inaccurate data.
Sent at the wrong time
Surveys are often sent at the wrong time, which results in diminished responses.
Boring and not very engaging
Text surveys are pretty much the same - long, boring and not very engaging. This loses the customer’s interest.